Visualizing Influence: A Framework for Social Media Analytics Dashboards

Aniket K. Mungle

Title:
Visualizing Influence: A Framework for Social Media Analytics Dashboards

Authors:
Aniket K. Mungle

Cite This Article :

Aniket K. Mungle "Visualizing Influence: A Framework for Social Media Analytics Dashboards" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Advancements and Emerging Trends in Computer Applications - Innovations, Challenges, and Future Prospects, March 2025, pp.1035-1039, URL: https://www.ijtsrd.com/papers/ijtsrd79743.pdf

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Abstract :
Social media tools are important for marketing and business interactions. Understanding social media trends puts businesses and marketers in a favorable position. The Social Media Analytics dashboard was developed to help users monitor multiple social media sites and get data-driven outcomes. It provides analytics composition from Facebook, Twitter, Instagram, LinkedIn, and others. Included is user engagement, follower increase, post sentiments, and demographic information. This also makes complex data easy to interpret with use of advanced data visualization tools like graphs, charts, or heat maps. In addition, users can adjust their strategies immediately with real-time data monitoring.With the Social Media Analytics Dashboard individuals and businesses can refine their content, marketing strategies, and customer relations. The tool also helps in pinpointing the KPIs, monitoring competition, and evaluating audience feelings. Consequently, users are able to shift engagement rates, ROI from advertising, and online presence for the better. Ultimately, the dashboard facilitates strategic control of social media undertakings.

Keywords :
Natural Language Processing (NLP), Sentiment Analysis, AI-Powered Insights, Machine Learning in Social Media, Web Scraping (BeautifulSoup, Scrapy).

Publication Details:

Unique Identification Number : IJTSRD79743

Published In : Special Issue | Advancements and Emerging Trends in Computer Applications - Innovations, Challenges, and Future Prospects, March 2025

Page Number(s) : 1035-1039

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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